Mobile & Social Game Design: Monetization Methods and Mechanics, 2/e (Paperback)

Mobile & Social Game Design: Monetization Methods and Mechanics, 2/e (Paperback)

作者: Tim Fields
出版社: A K Peters
出版在: 2014-01-22
ISBN-13: 9781466598683
ISBN-10: 1466598689
裝訂格式: Paperback
總頁數: 236 頁





內容描述


Successfully Navigate the Evolving World of Mobile and Social Game Design and Monetization Completely updated, Mobile & Social Game Design: Monetization Methods and Mechanics, Second Edition explains how to use the interconnectedness of social networks to make "stickier," more compelling games on all types of devices. Through the book’s many design and marketing techniques, strategies, and examples, you will acquire a better understanding of the design and monetization mechanics of mobile and social games as well as working knowledge of industry practices and terminology. Learn How to Attract—and Retain—Gamers and Make Money The book explores how the gaming sector has changed, including the evolution of free-to-play games on mobile and tablet devices, sophisticated subscription model-based products, and games for social media websites, such as Facebook. It also demystifies the alphabet soup of industry terms that have sprouted up around mobile and social game design and monetization. A major focus of the book is on popular mechanisms for acquiring users and methods of monetizing users. The author explains how to put the right kinds of hooks in your games, gather the appropriate metrics, and evaluate that information to increase the game’s overall stickiness and revenue per user. He also discusses the sale of virtual goods and the types of currency used in games, including single and dual currency models. Each chapter includes an interview with industry leaders who share their insight on designing and producing games, analyzing metrics, and much more.




相關書籍

The Art of Community: Building the New Age of Participation, 2/e (Paperback)

作者 Jono Bacon

2014-01-22

遊戲思維|像熱門遊戲的設計開發一樣,讓玩家深度參與你的產品創新 (Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games, 2/e)

作者 Amy Jo Kim PhD 孫豪廷

2014-01-22

DirectX 12 3D 游戲開發實戰 (Introduction to 3D Game Programming with DirectX 12)

作者 [美] 弗蘭克·D.盧娜

2014-01-22